Find your brand's position with AI.

Howdy everyone!

Happy Thursday to all the Tech Romeo’s. 

Welcome to the latest edition of "Tech that Matters," your weekly dose of curated insights on AI and ChatGPT Prompts to help your business run like a well-oiled German engine

In Today's Tech That Matters:

🔥 10 New AI Tools

🤖 How to use AI to find your brand’s positioning

🐦 3 Tweets you cannot miss

Today, I'll give you 5 prompts to improve your brand's positioning.

Without nailing this, you're pissing in the wind.

Your content and hard work will not see any results.

Most entrepreneur try to go too broad and end up repelling their target audience.

The first step of marketing is positioning.

In today's newsletter, I'll talk about:

1. Behavior Change

2. Forming a tribe

3. Cheap = scared

4. Lock and Key razor

5. Be an empathetic marketer

Before that, you need to answer a few questions manually.

The first principle we will use is from Mike Kim, who teaches us the importance of sharing your own story and being weird.

It has 3 questions:

1. What pisses you off?

2. What breaks your heart?

3. What's the big problem you're trying to solve?

Question 1 is about the justice you see in the world. But you have enough courage to change it.

Like my frustration with expensive education in my country.

Question 2 is about the compassion you carry inside.

It's about not doing the work you truly love and dreading inside a 9 to 5 job.

Question 3 is the purpose of your business.

For me, It's helping entrepreneurs by creating no-code tools and apps.

The intersection of these 3 answers in your unique POV.

Now, I'll give 4 actionable ChatGPT prompts to gain further clarity ( I’ve stolen these from Seth Godin):

Drive change

The goal of marketing is not always to brand your product in a way that makes them more money or solves problems. Seth believes the goal of marketing is to bring change. A change that gets people closer to the 'people like us'’ 

People like us do things like this

This single framework mostly guides our actions.

It's why stereotypes exist in a community. Rich people behave like other rich people, and Britishers act like other Britishers. You want to find out what a community's dreams and aspirations are.

The more specific, the higher your chances of getting a perfect answer.

Lock and Key Razor

Seth believes you shouldn't create a product first and then go out and look for an ideal customer. Rather, it's the opposite. You should find the lock ( Ideal customer) and then find a key ( Product). Before creating a product, find the people you seek to serve.

Launch an FBI-level investigation on them. 

Cheap means scared

The marketer who prices the lowest says I have run out of ideas. I don't know the dreams and desires of my target audience. I don't know the community I'm seeking to serve. So, don't be the cheapest if you've done your research.

You'll be in a much better position to charge a premium.

Before I wrap up, Seth truly believes in one principle:

Being an empathetic marketer.

One of a marketer's core skills is finding their target audience's dreams, fears and status.

But you'll never spot these key differentiators if you're a selfish jerk.

If you're doing it this way and have succeeded, you're a fortunate amateur. Instead, choose emotional labor to guess what someone else wants, what they might believe and what story would resonate with them.

Now, I know many other factors go into marketing, and you'll be wrong many times in this process.

For this, I'll quote Seth:

3 Tweets you cannot miss 🐦

1 way I can be valuable to YOU:

If you’re still thinking about how chatbots can help your business, book a free consultation call.

My service can help you with:

• AI Development

• Chatbots, Automation

• Web, Mobile Application

• Rapid MVP Development