Did AI really changed creative work?

are the claims too good to be true?

Howdy everyone!

Happy Thursday to all the Tech Romeo’s. 

Welcome to the latest edition of "Tech that Matters," your weekly dose of curated insights on AI and ChatGPT Prompts to help your business run like a well-oiled German engine.

This week's focus is to look at AI’s impact on creative work.

In Today's Tech That Matters:

🔥 10 New AI Tools

🤖 AI impact on creative work

🐦 3 Tweets you cannot miss

Spotlight Space 🧨

AssemblyAI — Powerful AI models to transcribe and understand speech

AssemblyAI’s Speech AI models include accurate speech-to-text for voice data (such as calls, virtual meetings, and podcasts), speaker detection, sentiment analysis, chapter detection, PII redaction, and more.

Assembly AI has just launched Universal-1 ASR, a highly accurate, multilingual speech-to-text model.

Key features:

Trained on 12.5 million hours (~3 petabytes) of training data
30% less likely to make errors compared to Whisper
Costs $0.37 to process an hour of audio
Supports languages including English, Spanish

10 trending AI Tools 🔥

  1. WorkOS - The modern identity platform for B2B SaaS.

  2. Guidde - Magically create free video documentation with AI.

  3. Creatie - The one-stop product design tool amplified by AI.

  4. Hoory AI - AI powered customer support assistant.

  5. Living Images - Optimize your images with generative A/B testing.

  6. Intelswift - Customer service AI with human decision-making.

  7. AI Ad Generator - Creating ads is now as easy as pie and also free.

  8. Salieri's multiverse - Transform ideas into epics – AI-enhanced story creation.

  9. Alice - Ask AI for actions, not answers.

  10. Varify.io - A/B testing -> The Google Optimize Successor.
    Want to feature your product in Tech That Matters? Promote it to 8,000+ subscribers by sponsoring this newsletter ( At a very special price ).

AI impact on creative work

I have been writing about AI for about 1.5 years now.

After seeing many trends grow and die, I noticed most AI technology barely improves current skill sets.

For example, let's say AI can code. As a developer, I view coding as like writing with critical thinking.

So, when AI companies started claiming we could replace developers, it was far from the truth. At best, they would replace a bad intern who wants to quit the job anyway. Good developers are still valuable.

Let's take the example of how writers were supposed to be killed by ChatGPT. Whose dead? None. Great writing is the result of clear thinking and a unique perspective. Something ChatGPT could never do on its own.

The promises by AI companies are too good to be true.

Though AI is improving other industries like health, education, and transportation. But it's crucial to note that these sectors are grappling with human errors.

For example, even though doctors are experts, they can still make mistakes, while AI can provide a more accurate diagnosis.

But the debate loses its purpose when we talk about knowledge workers. Coders, Writers, or Youtubers. Such work needs critical thinking, something you can't expect from AI.

AI, despite its advancements, cannot replicate the creative process that goes into crafting a compelling story.

The flaws and dents in a story are often what make it unique and relatable. And these are aspects that AI, with its logical reasoning, cannot emulate.

While the race of AI is indeed fascinating, it's important to approach the promises made by AI companies with a healthy dose of skepticism.

Scroll on Twitter for 10 minutes, and it feels like everyone will lose their jobs because of AI. But when you think logically, it's not happening in the next 50 years.

Another day, I penned an article on how AI isn't going to take your jobs.

Most professional people who have spent years mastering their skill sets know how hard the process looks.

It's messy and full of mistakes, and you build your mistakes on top of it.

The likelihood of AI mastering such complex skills and applying them with logical reasoning reminds us of scenes from science fiction movies.

Creators on the internet who write such articles take advantage of the uncertainty.

Something which we know the NEWS channel has been doing for quite some time.

If you do high-quality creative work, the chances of robots replacing you are unlikely.

Anyone who's telling you otherwise is selling you something.

3 AI tweets of the week:


1 way I can be valuable to YOU:

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